Direct mail promotions continue to be an excellent marketing strategy, according to a study by DMNews and Pitney Bowes. Despite the common perception that consumers prefer email, the study found consumers review their US Postal Service mail just as much.
Perhaps more significant is the finding that promotional offers sent by mail are still powerful ways to initiate consumer action. The survey found 94% of consumers claim they took action on promotional offers and coupons received in the mail over the past year.
