Archive for April, 2011

In Memory

April 21st, 2011, by Caitlin

On April 10, 2011, we tragically lost our beloved owner and friend, Sherri May. Even though she left us much too soon, her spirit and energy will forever be in our hearts.

Sherri instilled a sense of confidence and true appreciation for everyone with whom she worked. As one client said recently, “Sherri always made you feel like everything was going to be OK.”

She had a true passion for life, which is why we have decided to celebrate the time we got to spend with her. Although it will be difficult as she had such a profound role in our lives, we are determined to follow her mantra and “keep calm and carry on.”

In one of her last emails to her team, she wrote:

“I’m excited about where we’re headed … and even more excited about the folks that are along for the ride. I genuinely appreciate each and every one of you. We’re moving our comfort zones together, and I LOVE IT!”

As she taught us how to continually push ourselves to be better professionals, she also taught us how to be better people. Sherri will be dearly missed as an owner, friend, mother, grandmother, daughter and wife.

Donations are being accepted in her name to the AZ Highway Patrol Association or your favorite charity.

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What Does Brand Loyalty Mean To You?

April 6th, 2011, by Angi

In marketing terms, brand loyalty is a consumer’s desire to purchase one specific brand over another and it can be demonstrated by repetitive buying of a product or service, or strong word of mouth advocacy. But for me, it means much more than that…

As a consumer, I know which brand I’m loyal to and it goes beyond just a preference. For example, I’m completely addicted to Extra chewing gum. I admit it, I’m a chewing gum addict. I typically have about 5 packs in my purse at all times and they must be Extra brand. Any flavor will do, sweet or minty I don’t mind. But I have a strict set of requirements that my gum must meet: it’s all about the texture, how well it can blow bubbles and the lasting flavor. Extra has all of these awesome qualities rolled up into one stick of gum.

Sure I’ve tried other brands, Icebreakers used to be my gum of choice until it chipped my tooth. No joke, one of the small mint balls stuck to my tooth and I bit down on it and now a piece of my tooth is missing. Trident changed their package and now if it’s not closed correctly it will dump all of its contents into the bottom of my purse, and for me that’s like the Bermuda Triangle. Stride is pretty good but the pieces are too small, it dries out and loses its flavor too quickly. And don’t even get me started on sugary bubble gums.

As you can see, brand loyalty is a passion, not just a preference. It’s about using a product to reflect who you are or part of your lifestyle. So which products define you?

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