Archive for May, 2011

Marketing with a Personal Touch

May 26th, 2011, by Marta

I mailed my son’s graduation announcements this week. It’s so hard to believe he’ll be graduating from high school already. It seems like just yesterday we were walking him to his first day of kindergarten. His upcoming graduation reminds me of a message I recently received from a friend. His text message read…

Marta— This weekend I came across your graduation card and I just wanted to tell you, thank you so much for believing in me. Your support simply made such a difference in me staying in college!

It had been nearly 20 years that my friend graduated! It put a smile on my face knowing that he has treasured the card I gave him for all these years! So what is the lesson here? Anyone can pound out a quick email and click send without a second thought. Emails can be deleted in a moment or quickly forgotten. Handwritten notes take time and attention and are much more meaningful.

Have you ever considered a handwritten note as a marketing tool for your business? You should and here’s why:

Personal Impact
A handwritten note, whether to express appreciation or provide valuable information, is a powerful way to gain the respect of your clients.

It’s Captivating
When a mail piece is handwritten, with an actual postage stamp imperfectly affixed, it gets the receiver intrigued. Also, as opposed to an email, a card has a longer life and might remain in view reminding your clients of you. That’s an inexpensive and easy way to stay branded!

Referrals
Word of mouth referrals are an effective way to grow your business. Showing appreciation with a handwritten note helps you stay in the forefront of their minds. If your clients are not thinking about you, they won’t refer you. A handwritten note keeps them thinking about you with warm regard that delivers results!

In today’s email and text society, we tend to forget the personal touch and impact of sending and receiving a handwritten note. The more you vary your communication methods the better your chance of making a serious impression – even 20 years down the road!

Share


Posted in Marketing | No Comments »

Do You Feel Inspired?

May 3rd, 2011, by Katie

Does this sound familiar? Your day is moving along with no ill effects. You are content. But then as your iPod shuffles to the next song, magically you are excited. Perhaps inspired. You’re ready to make something big of the rest of your day. Your motivation has been kicked into high gear.

But why wait for the serendipitous moment to occur. Shouldn’t we be able to find inspiration when we need it? Of course we can make it happen. We just have to know our triggers. In college, creativity was demanded by the five art and design courses I was taking in one semester. Back then, I knew if I needed to get work done, and be happy doing it, then the soundtrack to Broadway’s “RENT” had to be blaring out of the nearest stereo. As soon as I heard the first chord inspiration exploded.

Sometimes we know what gets the blood flowing to complete the job, and sometimes we have to train ourselves. I stumbled upon an article recently called Creative Marathon, which highlights the efforts of marathon runners. They don’t wake up one day and decide, “Today I will run a marathon!” There are months of training, which builds them up to that 26.2-mile distance. This article is a challenge to designers and creatives to compete in a 4-week Creative Marathon. It provides 4-weeks of daily training tasks to improve “creative potential.” Although the article is geared to designers, the exercises can prove helpful to anyone.

And did you know that, here at Sherri May & Co., we love being inspired so much that we wanted to share our sources with you? That’s right. Those calendars that were sent to you before the New Year are chock-full of new inspiration each month. It didn’t stop there. No. We also compiled lists of online sources — that we check daily ourselves — and made them available to you in one spot.

Visit http://sherrimayco.com/calendar for green living tips, games, food, and so much more.

Share


Posted in Productivity | No Comments »

Connect


Authors


  • Categories


  • Things We Like


    • Archive