Sherri May & Co.

Results are important to every organization whether it’s a local non-profit or a Fortune 500 company. Over the last two years, Sherri May & Company has been redesigning the brand for The Welcome to America Project (WTAP) from start to finish. As a result, this non-profit organization has seen a surge in donations, and is able to communicate with its audience in a consistent, streamlined way.

Thanks to a new marketing strategy:

• The Annual Appeal letter achieved an 81% lift in donations over the previous year and raised $26,467 in donations
• The most recent cultural dinner raised $6,300 compared to the previous average of $2,000
• The new website had a 200% boost in unique page-views in the two weeks after the initial launch
• The Welcome to America Project campaign materials won two Spectrum Awards

Starting from Scratch

WTAP, which helps furnish apartments for newly arrived refugees to the Valley, first needed an updated logo. Since an organization’s logo is the most consistent way to define its brand, this was a great place to start.

In this case, WTAP’s previous logo was overly complex (pictured below). By simplifying the image, adding the core values with the imagery of helping hands, and revising the color scheme, the logo became a better reflection of the organization as a whole.

Online Component Engages Audience

The next task was larger in scope and involved building a new website. The new website layout is easier to navigate, while the added functionality allows donors to securely make and track contributions, and conveniently sign up for events.

The sleek navigation and additional features let browsers…

• Log-in to track donations and volunteer history
• Submit a secure payment to the donations page
• Sign-up for events and volunteer opportunities directly
• Browse photos in the new Gallery

Streamlined Communication Materials

The ongoing success of The Welcome to America Project is based on the contributions of its dedicated donors and volunteers. This means marketing materials must be clear and timely to ensure effective communications with the audience. This effective communication in turn raises awareness – and funding – to help the organization accomplish its mission.

For example, various print materials were created including a Mission Card, Annual Appeal, and Annual Report. These materials had a targeted audience and a specific message to ensure maximum results.

Boost Your Brand

By building an effective brand campaign for The Welcome to America Project, Sherri May & Company was able to strengthen WTAP’s brand, build a reliable website with increased functionality, and raise much-needed funds for newly arrived refugees to the Phoenix area. Imagine what we can do for you.

Even if your company’s brand doesn’t need a complete overhaul, there might be components that could use an upgrade. If your logo no longer reflects your company’s voice, if your website could benefit from increased functionality, or if you’d just like a second opinion, call Sherri May & Company at 602-547-7020.