Posts by Angi

What Does Brand Loyalty Mean To You?

April 6th, 2011, by Angi

In marketing terms, brand loyalty is a consumer’s desire to purchase one specific brand over another and it can be demonstrated by repetitive buying of a product or service, or strong word of mouth advocacy. But for me, it means much more than that…

As a consumer, I know which brand I’m loyal to and it goes beyond just a preference. For example, I’m completely addicted to Extra chewing gum. I admit it, I’m a chewing gum addict. I typically have about 5 packs in my purse at all times and they must be Extra brand. Any flavor will do, sweet or minty I don’t mind. But I have a strict set of requirements that my gum must meet: it’s all about the texture, how well it can blow bubbles and the lasting flavor. Extra has all of these awesome qualities rolled up into one stick of gum.

Sure I’ve tried other brands, Icebreakers used to be my gum of choice until it chipped my tooth. No joke, one of the small mint balls stuck to my tooth and I bit down on it and now a piece of my tooth is missing. Trident changed their package and now if it’s not closed correctly it will dump all of its contents into the bottom of my purse, and for me that’s like the Bermuda Triangle. Stride is pretty good but the pieces are too small, it dries out and loses its flavor too quickly. And don’t even get me started on sugary bubble gums.

As you can see, brand loyalty is a passion, not just a preference. It’s about using a product to reflect who you are or part of your lifestyle. So which products define you?

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Getting Arrested … For a Good Cause

September 3rd, 2010, by Angi

It was a day like any other. We had just finished our morning huddle, and I was settling into my morning routine. Suddenly, two men came through the door asking for Angi Brugger. I came out of my office and was immediately handcuffed. My coworkers just laughed and started snapping pictures. Okay, so this wasn’t a real arrest… it was actually a charity event.

This staged arrest is called Lock-Up, and it’s an annual event hosted by the Muscular Dystrophy Association (MDA). And their visit wasn’t much of a surprise since I had been raising money for months in preparation for this day.

After the two young men showed up, I was taken downstairs and loaded into the “Paddy Wagon.” We picked up two more jailbirds and arrived at our final destination, Hanny’s Restaurant in Phoenix. Soon after, we got to see who would contribute from our donations– several children who were a part of the Jerry’s Kids foundation gave us a warm welcome.

Then, we continued with the planned events. We got our mug shots taken, then we got our photos taken with a showgirl (I’m still trying to figure out how that tied in), and finally, we sat down to make additional calls to raise our “bail,” which meant making calls for additional donations.

While I was calling friends and family to raise a few more dollars, I also networked with the people around me. Every time we collected $100, we rang a bell which turned into a conversation and usually ended in a name exchange. So not only did I raise $610 for MDA, I made a couple of new friends and really enjoyed the event. I will definitely recruit some friends for next year’s Lock-Up!

Click here to find out more about MDA, Jerry’s Kids and the Lock-Up event.

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