We hear it often. Bank marketing managers believe in direct mail, but their bosses … not so much. These tips will help you give the boss reasons to trust in direct mail.
Reason #1: Your competitors aren’t stupid
The amount of mail in your boss’s mailbox everyday attests to the effectiveness of direct mail. If it didn’t work, the mailbox would be not be as packed. From the neighborhood auto shop to major players in the banking industry, companies big and small rely on direct mail to activate sales, acquire new customers, and support retention.
Reason #2: Delivers your message with precision
Direct mail allows you to specifically target your message to customers or prospects most likely to respond to your product or service offer. Simply put, it delivers the right message to the right audience.
Reason #3: Results are easier to track
These days, no business big or small can afford to waste money on ineffective marketing. With direct mail, you can determine the exact number of responses you received from each campaign. You’ll know quickly what’s working, and what’s not, allowing you to make modifications to improve your ROI.
Reason #4: It gets one-on-one attention
Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect’s attention and keeping it for a period of time. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention.
Reason #5: It passes the stickiness test
You can hold direct mail in your hand. It’s not an electronic communication that can be deleted with a keystroke. It’s not a radio signal that is here and then gone a moment later. It’s tangible. It’s something that can hang around for a period of time. It has “lingering” marketing effects.
Contact Sherri May & Company today to make the most of your marketing dollars with targeted direct mail that gets results.
