Direct mail promotions continue to be an excellent marketing strategy, according to a study by DMNews and Pitney Bowes. Despite the common perception that consumers prefer email, the study found consumers review their US Postal Service mail just as much.
Perhaps more significant is the finding that promotional offers sent by mail are still powerful ways to initiate consumer action. The survey found 94% of consumers claim they took action on promotional offers and coupons received in the mail over the past year.
Get the lowest rates possible
Because postage rates are based on size, shape and compatibility with postal automated processing equipment, the design of your mail piece can have a major impact on reducing postage costs.
USPS has implemented new requirements regarding how your mail piece is designed to receive the automated discount rates and include:
• Folds
• Seals
• Size
• Stock weight
• And more
The regulations are lengthy, confusing, and subject to interpretation. To avoid costly mistakes, be sure your creative services agency is familiar with all the requirements and obtains approval from the post office before your piece is printed. Simple design changes can save hundreds or even thousands of dollars in postal costs.
