The Impact of Social Networking

At first, it might have seemed like a fleeting trend, and while the specific outlets are constantly changing, one thing is for sure: social media is here to stay. After taking a critical eye to social networking, here’s how it has impacted businesses, individuals, and society in general:

On Businesses: Providing a new way to connect
–Social networking sites are allowing businesses to connect with clients, customers and other industry professionals on a more personal level.
–Customer service is improving thanks to Brand Monitoring—this describes the practice of large companies and financial institutions listening to what customers are saying about their brand on sites like Twitter and Facebook and responding immediately.
–Social networking sites are changing the way new businesses get off the ground. For example, Kickstarter.com lets you make a pitch for your business idea, while other users provide the funds to start it up.

On Individuals: Unparalleled Communication
–These sites have changed the way individuals interact with each other. Users are able to communicate, stay in touch and stay up-to-date on trends and events on a daily basis.

On Society: The Birth of a Revolution
–The recent revolution in Egypt used Facebook as a primary communication tool. Using this site as a way to organize protests, a group called “We Are All Khaled Saeed,” gained hundreds of thousands of followers and brought international attention to the civil unrest in Egypt.
–Social networking sites are providing scientists with data and statistics that have been unavailable until now. Facebook is being called “The Human Catalog” because it’s providing unparalleled insight on identity, trends and youth culture all over the world.

Fast Facts

  • Facebook has more than 500 million active users, and these users spend over 700 billion minutes per month on the website.
  • [Infographic] LinkedIn has recently surpassed 100 million users.
  • Phoenix is #34 on a list of top socially networked cities in the US.
  • Facebook overtook Google and became the most visited website in 2010.
  • This map shows the connectivity of 10 million Facebook users (roughly 2% of all users)

Additional Resources
Mashable
The Social Path
Social Networking Statistics
Impacts on Modern Business

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